THE BRAND

Georgia Alice is a contemporary womenswear label, anchored by a long-standing desire to pare back, strip down, and upend expectations.

Founder and Creative Director, Georgia Alice Currie, creates collections that elevate the modern women’s wardrobe whilst giving her the freedom to curate her own individual world. An emphasis on refined tailoring, luxury fabrications, and bold textures. Each Georgia Alice piece embodies an effortless approach to dressing with a fresh sensibility.

The Georgia Alice woman is progressive in her beliefs, masculine in her style and feminine in spirit.

Georgia Alice is available from a hand-picked selection of international boutiques across Europe, the US, and Australasia.

GEORGIA ALICE CURRIE

Designer Georgia Currie is the original GA Girl. Born in New Zealand, Georgia trained as a ballerina before moving into fashion. She studied fashion design in Christchurch, New Zealand and worked for designer Therese Rawsthorne before launching her eponymous label in New Zealand in 2013.

Buoyed by a long-standing desire to pare back and strip down, Georgia’s designs carry as much grit as they do elegance – ready to be accepted into the edit of core pieces that hang in every modern girl’s wardrobe.